It is a mistake to think that it only takes a good idea to build a business. It takes persistence and hard work but most of all it requires an effective business plan that is well executed. This is a presentation on what worked and what did not work for me in building Acumentum over a 23 year period.
The Elevator Pitch
Most businesses would like to have all their staff able to make an effective 3 minute "elevator pitch" when they meet their clients and prospects. Here is a succinct 3 minutes video on how to start with an effective introduction, make 3 engaging/intriguing points, conclude and finish requesting an action that leads to more business.