Right from the beginning in 1991 the Web changed the way we shared information. But very quickly it was not just helping us share webpages the Web began to change how we shared documents and within 10 years applications to help us collaborate emerged and Social Media and the read-write web exploded across the globe. Web 2.0 was all about collaborative creation and production of digital assets. So it was not surprising that having learnt to collaboratively create digital assets that we began to see innovations that helped large groups share the consumption of under utilised physical objects. Collaborative consumption was born.
Collaborative consumption can significantly improve the utilisation of under utilised goods from tools in the shed, to spare rooms for travellers anything where the Web can align someone with a need, the trust required and the under utilised good. Airbnb raised $112 million in 2011 and is providing the average person in NYC with a spare room with the ability of earning $21,000 a year in extra income.
This video on what's mine is yours is worth a look
At TEDxSydney, Rachel Botsman says we're "wired to share" -- and shows how websites like Zipcar and Swaptree are changing the rules of human behavior.