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	<title>www.RussellYardley.com - Opinions</title>
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		<title>Beyond Broadband an Essential Investment for Our Future</title>
		<link>http://www.russellyardley.com/opinions/2010/08/beyond-broadband-an-essential-investment-for-our-future/</link>
		<comments>http://www.russellyardley.com/opinions/2010/08/beyond-broadband-an-essential-investment-for-our-future/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 00:07:46 +0000</pubDate>
		<dc:creator>Russell Yardley</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[Knowledge or Digital Economy]]></category>
		<category><![CDATA[Australian Government]]></category>
		<category><![CDATA[digital economy]]></category>
		<category><![CDATA[eHealth]]></category>
		<category><![CDATA[eLearning]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[nbn]]></category>
		<category><![CDATA[Russell Yardley]]></category>
		<category><![CDATA[smartgrid]]></category>

		<guid isPermaLink="false">http://www.russellyardley.com/opinions/?p=195</guid>
		<description><![CDATA[Broadband delivers essential services making it fundamental infrastructure for any modern society. It is not the feeds and speed that is critical but the applications that deliver value. It is the trains not the tracks. A digitally connected economy needs a frictionless payments system, sound security and effective intellectual property laws for eHealth, education and applications that optimise how we utilise energy, water and other resources.]]></description>
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		<title>The Digital Economy: It&#8217;s the Economy Stupid</title>
		<link>http://www.russellyardley.com/opinions/2010/05/acs-presentation/</link>
		<comments>http://www.russellyardley.com/opinions/2010/05/acs-presentation/#comments</comments>
		<pubDate>Thu, 20 May 2010 21:25:29 +0000</pubDate>
		<dc:creator>Russell Yardley</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[Knowledge or Digital Economy]]></category>
		<category><![CDATA[Chris Anderson]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[copyright registration]]></category>
		<category><![CDATA[digital economy]]></category>
		<category><![CDATA[digital rights management]]></category>
		<category><![CDATA[film studios]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Free Culture]]></category>
		<category><![CDATA[intellectual property]]></category>
		<category><![CDATA[Lessig]]></category>
		<category><![CDATA[National Broadband Network]]></category>
		<category><![CDATA[nbn]]></category>
		<category><![CDATA[statute of anne]]></category>

		<guid isPermaLink="false">http://www.russellyardley.com/opinions/?p=181</guid>
		<description><![CDATA[
			
				
			
		
Presentation to the Australian Computer Society
Summary
The Digital Economy is The Economy as everything we do is digitised and everything will soon be connected to everything else. Technology is vital to &#8220;Creating Better Ways of Working Learning and Living&#8221; but technology is not sufficient. The connected economy will not achieve its full potential without better ways of [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<item>
		<title>The Digital Economy: It&#8217;s the Economy Stupid</title>
		<link>http://www.russellyardley.com/opinions/2010/04/the-digital-economy-its-the-economy-stupid/</link>
		<comments>http://www.russellyardley.com/opinions/2010/04/the-digital-economy-its-the-economy-stupid/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 05:19:05 +0000</pubDate>
		<dc:creator>Russell Yardley</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[Knowledge or Digital Economy]]></category>
		<category><![CDATA[digital economy]]></category>
		<category><![CDATA[Internet of Things]]></category>
		<category><![CDATA[National Broadband Network]]></category>
		<category><![CDATA[nbn]]></category>

		<guid isPermaLink="false">http://www.russellyardley.com/opinions/?p=174</guid>
		<description><![CDATA[
			
				
			
		
The Digital Economy is The Economy as everything we do is digitised and everything is becoming connected to everything else. Improved technology in the connected economy is vital to &#8220;Creating Better Ways of Working Learning and Living&#8221; but improved technology is not sufficient in achieving these goals, the connected economy will fail to achieve its [...]]]></description>
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		<title>If Everything is Free Who&#8217;s Able to Pay for Lunch?</title>
		<link>http://www.russellyardley.com/opinions/2010/03/copyright/</link>
		<comments>http://www.russellyardley.com/opinions/2010/03/copyright/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 08:58:20 +0000</pubDate>
		<dc:creator>Russell Yardley</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[Knowledge or Digital Economy]]></category>
		<category><![CDATA[Chris Anderson]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[digital economy]]></category>
		<category><![CDATA[digital rights management]]></category>
		<category><![CDATA[drm]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Free Culture]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[intellectual property]]></category>
		<category><![CDATA[Lessig]]></category>
		<category><![CDATA[Russell Yardley]]></category>

		<guid isPermaLink="false">http://www.russellyardley.com/opinions/?p=149</guid>
		<description><![CDATA[
			
				
			
		
&#8220;Copyright is dead, it&#8217;s an outmoded concept destroyed by students all over the world who refuse to pay for any digital content, especially music&#8221; opined the Professor. He continued his argument saying &#8220;like drug laws copyright laws just turn students into criminals, young people just don&#8217;t respect copyright and download all their music for free [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Swatch: Big Companies Behaving Badly</title>
		<link>http://www.russellyardley.com/opinions/2010/02/swatch-pricegouging/</link>
		<comments>http://www.russellyardley.com/opinions/2010/02/swatch-pricegouging/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 01:26:04 +0000</pubDate>
		<dc:creator>Russell Yardley</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Longines]]></category>
		<category><![CDATA[Not Good Enough]]></category>
		<category><![CDATA[Omega]]></category>
		<category><![CDATA[Swatch]]></category>
		<category><![CDATA[Tissot]]></category>

		<guid isPermaLink="false">http://www.russellyardley.com/opinions/?p=138</guid>
		<description><![CDATA[
			
				
			
		
It is very poor strategy in our connected world to create a monopoly after sales service structure to price gouge your customers because you think you can. Swatch, the abbreviation of Swiss Watch that now owns many of the major brands including Tissot, Longines and Omega refuses to support your local jeweller in the High Street [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>How will the NBN impact the Digital Economy?</title>
		<link>http://www.russellyardley.com/opinions/2009/12/how-will-the-nbn-impact-the-digital-economy/</link>
		<comments>http://www.russellyardley.com/opinions/2009/12/how-will-the-nbn-impact-the-digital-economy/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 10:33:15 +0000</pubDate>
		<dc:creator>Russell Yardley</dc:creator>
				<category><![CDATA[Economics]]></category>
		<category><![CDATA[Knowledge or Digital Economy]]></category>

		<guid isPermaLink="false">http://www.russellyardley.com/opinions/?p=131</guid>
		<description><![CDATA[The Australian Government's courageous policy to build a National Broadband Network will require innovative ways to build trust in data, applications and people, new ways to protect IP and extend copyright and finally it will need to provide the right policy settings to encourage the development of a more effective payments system.]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Addressing Business Frustrations can add Value to Your Business</title>
		<link>http://www.russellyardley.com/opinions/2009/10/addressing-business-frustrations-can-add-value-to-your-business/</link>
		<comments>http://www.russellyardley.com/opinions/2009/10/addressing-business-frustrations-can-add-value-to-your-business/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 06:57:34 +0000</pubDate>
		<dc:creator>Russell Yardley</dc:creator>
				<category><![CDATA[small business]]></category>
		<category><![CDATA[frustrations]]></category>
		<category><![CDATA[Russell Yardley]]></category>

		<guid isPermaLink="false">http://www.russellyardley.com/opinions/?p=115</guid>
		<description><![CDATA[Effective business people only worry about things that they can change. They ignore frustrations that they have no facility, resources or capability to fix. 23 years of experience in operating my own businesses taught me to frame frustrations in ways that they can be fixed. When a customer rejects an idea, an investor declines to invest, an employee won't work I have learned to look deeper and find out why. When I understand their reasons I can take action. Actions produce results which is what business is all about.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Mass Collaboration is Driving Specialisation</title>
		<link>http://www.russellyardley.com/opinions/2009/09/mass-collaboration-is-driving-specialisation/</link>
		<comments>http://www.russellyardley.com/opinions/2009/09/mass-collaboration-is-driving-specialisation/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 05:03:34 +0000</pubDate>
		<dc:creator>Russell Yardley</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Knowledge or Digital Economy]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Russell Yardley]]></category>
		<category><![CDATA[specialisation]]></category>
		<category><![CDATA[strategic planning]]></category>

		<guid isPermaLink="false">http://www.russellyardley.com/opinions/?p=96</guid>
		<description><![CDATA[Small businesses must take advantage of mass collaboration and specialise in what they do best. All tasks that can be achieved cheaper and at a higher quality by others must be outsourced and even those things you specialise in must be enhanced by collaborating with others who can help you improve.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Business Planning: It&#8217;s a Lot More Than Strategy</title>
		<link>http://www.russellyardley.com/opinions/2009/08/business-planning-its-a-lot-more-than-strategy/</link>
		<comments>http://www.russellyardley.com/opinions/2009/08/business-planning-its-a-lot-more-than-strategy/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 05:15:17 +0000</pubDate>
		<dc:creator>Russell Yardley</dc:creator>
				<category><![CDATA[small business]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[operational planning]]></category>
		<category><![CDATA[strategic planning]]></category>

		<guid isPermaLink="false">http://www.russellyardley.com/opinions/?p=77</guid>
		<description><![CDATA[
			
				
			
		
The word &#8217;strategic&#8217; has become pretty meaningless through overuse. What is strategic and what is tactical? Is strategy just about direction and tactics just about the doing or operations? Company boards are said to be responsible for strategy and the management team responsible for operations. But boards seem to spend most of their time reviewing [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Web is changing how we live and how we create wealth</title>
		<link>http://www.russellyardley.com/opinions/2009/07/the-web-is-changing-how-we-live-and-how-we-create-wealth/</link>
		<comments>http://www.russellyardley.com/opinions/2009/07/the-web-is-changing-how-we-live-and-how-we-create-wealth/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 22:38:11 +0000</pubDate>
		<dc:creator>Russell Yardley</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[Knowledge or Digital Economy]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.russellyardley.com/opinions/?p=63</guid>
		<description><![CDATA[The web has changed how we co-ordinate, co-operate and collaborate which is changing how we make decisions which in turn is changing how our economy works. The most effective companies now only do what they do best, specialisation is key to creating wealth.]]></description>
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