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	<title>www.RussellYardley.com - Opinions</title>
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		<title>Small Business Boards: Practice Vs Theory</title>
		<description><![CDATA[
			
				
			
		
The public and private feedback to my last post lamented that the real world does not usually align with my description of how boards should operate. But others like Dan Stojanovich opined that “boards do need considered, intelligent, informed, compassionate, practical, adventurous, creative, ethical and shrewd thinking, in order for the board to help clarify [...]]]></description>
		<link>http://www.russellyardley.com/opinions/2011/07/boards-practicetheory/</link>
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		<title>Company Boards that Create Value</title>
		<description><![CDATA[
			
				
			
		
The value that a board can bring a small to medium sized company is to:



assess the context and environment within which the company operates
provide independent evaluation of management
access to important relationships not otherwise available to management
drive strategic planning, and
verify the execution of plans

Directors need to give valuable insights, assessments, contacts/networks and leverage to bring about [...]]]></description>
		<link>http://www.russellyardley.com/opinions/2011/06/company-boards-that-create-value/</link>
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		<title>Increasing Business Value in Business Planning</title>
		<description><![CDATA[To increase the value of the business, business planning must influence everyday activities so that all activities are aligned with the company goals. Critically these activities have to produce the outcomes necessary to achieve the desired company goals. Business planning has to make the right decision to direct how the resources of the company are going to be utilised. The best decisions create the most value for the business. The best strategic decisions deliver competitive advantages that are difficult to emulate but usually are expensive to unwind.]]></description>
		<link>http://www.russellyardley.com/opinions/2011/05/increasing-business-value-in-business-planning/</link>
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		<title>Set Direction Align Actions to Goals</title>
		<description><![CDATA[
			
				
			
		
Engage your staff to align their every day tasks to company goals
Since I sold my business in 2007 I have worked with a number of talented entrepreneurs to rapidly grow their businesses. I&#8217;ve enjoyed sharing my 25 years experience but because I no longer have the pressures of running my own business I&#8217;ve been able to [...]]]></description>
		<link>http://www.russellyardley.com/opinions/2011/04/setting_directions_aligning_goals/</link>
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		<title>Beyond Broadband an Essential Investment for Our Future</title>
		<description><![CDATA[Broadband delivers essential services making it fundamental infrastructure for any modern society. It is not the feeds and speed that is critical but the applications that deliver value. It is the trains not the tracks. A digitally connected economy needs a frictionless payments system, sound security and effective intellectual property laws for eHealth, education and applications that optimise how we utilise energy, water and other resources.]]></description>
		<link>http://www.russellyardley.com/opinions/2010/08/beyond-broadband-an-essential-investment-for-our-future/</link>
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		<title>The Digital Economy: It&#8217;s the Economy Stupid</title>
		<description><![CDATA[
			
				
			
		
Presentation to the Australian Computer Society
Summary
The Digital Economy is The Economy as everything we do is digitised and everything will soon be connected to everything else. Technology is vital to &#8220;Creating Better Ways of Working Learning and Living&#8221; but technology is not sufficient. The connected economy will not achieve its full potential without better ways of [...]]]></description>
		<link>http://www.russellyardley.com/opinions/2010/05/acs-presentation/</link>
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		<title>The Digital Economy: It&#8217;s the Economy Stupid</title>
		<description><![CDATA[
			
				
			
		
The Digital Economy is The Economy as everything we do is digitised and everything is becoming connected to everything else. Improved technology in the connected economy is vital to &#8220;Creating Better Ways of Working Learning and Living&#8221; but improved technology is not sufficient in achieving these goals, the connected economy will fail to achieve its [...]]]></description>
		<link>http://www.russellyardley.com/opinions/2010/04/the-digital-economy-its-the-economy-stupid/</link>
			</item>
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		<title>If Everything is Free Who&#8217;s Able to Pay for Lunch?</title>
		<description><![CDATA[
			
				
			
		
&#8220;Copyright is dead, it&#8217;s an outmoded concept destroyed by students all over the world who refuse to pay for any digital content, especially music&#8221; opined the Professor. He continued his argument saying &#8220;like drug laws copyright laws just turn students into criminals, young people just don&#8217;t respect copyright and download all their music for free [...]]]></description>
		<link>http://www.russellyardley.com/opinions/2010/03/copyright/</link>
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		<title>Swatch: Big Companies Behaving Badly</title>
		<description><![CDATA[
			
				
			
		
It is very poor strategy in our connected world to create a monopoly after sales service structure to price gouge your customers because you think you can. Swatch, the abbreviation of Swiss Watch that now owns many of the major brands including Tissot, Longines and Omega refuses to support your local jeweller in the High Street [...]]]></description>
		<link>http://www.russellyardley.com/opinions/2010/02/swatch-pricegouging/</link>
			</item>
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		<title>How will the NBN impact the Digital Economy?</title>
		<description><![CDATA[The Australian Government's courageous policy to build a National Broadband Network will require innovative ways to build trust in data, applications and people, new ways to protect IP and extend copyright and finally it will need to provide the right policy settings to encourage the development of a more effective payments system.]]></description>
		<link>http://www.russellyardley.com/opinions/2009/12/how-will-the-nbn-impact-the-digital-economy/</link>
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