Communications

A 1-post collection

Social Media in the Emerging Digitised Economy

Every new communication technology breakthrough, from radio to television, to computers, caused experts to become overly excited about the potential to revolutionise education, entertainment or business.  Visions of replacing expensive people with cheaper machines in these people-dominated economic segments, mostly, were dashed and the early excitement quickly dissipated. Cinema has not replaced theatre, computers have not replaced teachers and, whilst computers are everywhere in business, people still like doing business with people. Where technologies have brought people closer together, they have been embraced; and, where technologies have come between people, as in interactive voice response systems, they were much less successful. It is often felt that we are at a dawn of a new age, and that this moment has...