Social Media

A 11-post collection

When Smartphones Meet Big Data

The amount of information circulating every day and that is made easily available via smartphones has created an augmented reality that has in turn created a very different way of living at the beginning of the 21 Century. This information abundance is both a blessing and a curse. But innovation is creating new services previously unimagined such as aggregating the photos and videos shot by thousands at the same major event to create a better record of that event than any one of the people could create on their smartphone by themselves. People can forget things now because it is so easy for technology to remind them later. The glory that was once credited to memory is stolen because technology...

The Death of the Salesman

In the late 1970s IBM was in full flight as the world’s most profitable company with a sales force envied by all its competitors. As a product of IBM sales training I was in New York in 1984 guiding my customer BHP on an investigation into best practice in steel information systems which gave me the chance to witness an unbelievably great performance by Dustin Hoffman in Arthur Miller’s iconic play Death of a Salesman. Miller saw his play as setting forth what happens when a man does not have a grip on the forces of life. Today buyers are globally connected and are engaging with other similar buyers as well as with experienced users on case studies...

How Will Social Media Shape How We Communicate and Collaborate?

When human beings came down out of trees they had few advantages over their predators other than they could think more deeply, communicate their thoughts to each other more effectively and run for longer. It was a miracle that we survived long enough to allow us to dominate this planet. But dominate this planet we have and that has been achieved in no small part through communications technologies that develop ideas to improve our productivity which in turn gave us the power to harness our environment for our own benefit. This current change in communications technologies enabling social media is likely to drive changes of a type and magnitude not seen before. I would like to explore some of those...

Bringing Us Together Enabled by Technology

I just listened to Eric Whitacre conduct a choir where physically present voices were in the moment enhanced by 32 voices from 32 countries creating a cacophony of wonderful sounds that emotively, powerfully, illustrated how artists have inspired scientists to work with engineers to create something that really has the power to united us. http://www.ted.com/talks/ericwhitacrevirtualchoirlive.html Composer and conductor Eric Whitacre has inspired millions by bringing together “virtual choirs,” singers from many countries spliced together on video. In the above link, for the first time ever, he creates the experience in real time, as 32 singers from around the world Skype in to join an onstage choir (assembled from three local colleges) for an epic...

The Paradox that is Copyright

The advertising model for revenue generation on the Internet is effective when a 3rd party is prepared to pay for advertising to gain access to sell their product to your audience but it is inefficient and ineffective in many areas particularly when the value of that access is low or when such access distracts your audience from the use of the product that assembled the audience in the first place. This model worked well for media and brilliantly for Google. There are also excellent variations. Construction Data Management applied this model to the construction industry by collecting building plans from architects without cost in exchange for providing the architects with costing data by region and CDM in turn built a...

Our Copyright Laws are a Mess

Over the last several weeks I have addressed the importance of trust, payments systems and security and I must once again return to address the most fundamental challenge of the digital world – copyright. How often have you heard “Copyright is dead, it’s an outmoded concept destroyed by students all over the world who refuse to pay for any digital content, especially music.” The conclusion to this discussion usually goes “like drug laws copyright laws just turn students into criminals, and won’t stop downloading so they are irrelevant and should be abolished.” This expresses a widely held view but this attacks the fundamental and essential core of any successful knowledge economy. In the US in the 20s there was...

Creating Value on a Digital Canvass

Building trust in the connected economy will have important economic and moral benefits. This graph maps trust against GDP per capita and is from a 1996 study that asked “generally speaking would you say that most people can be trusted”  (Zac P J 2003 Trust. The Journal of Financial Transformations CAPCO Institute 17-24)   High trust leads to economic co-operation, which leads to prosperity, which enhances trust in a virtuous circle. Low trust leads to low co-operation leading to poverty and further eroding trust – a vicious circle. Distrustful economies in the lower left are in contrast to the successful economies in the top right. We should all be very afraid if the online world is moving us down to the lower...

Social Media in the Emerging Digitised Economy

Every new communication technology breakthrough, from radio to television, to computers, caused experts to become overly excited about the potential to revolutionise education, entertainment or business.  Visions of replacing expensive people with cheaper machines in these people-dominated economic segments, mostly, were dashed and the early excitement quickly dissipated. Cinema has not replaced theatre, computers have not replaced teachers and, whilst computers are everywhere in business, people still like doing business with people. Where technologies have brought people closer together, they have been embraced; and, where technologies have come between people, as in interactive voice response systems, they were much less successful. It is often felt that we are at a dawn of a new age, and that this moment has...

Generating Profits from Collaboration

Airbnb.com has used the collaborative consumption model to take a resource that would otherwise go unused (an empty bed) and connected the owner of that resource to someone who is prepared to pay for using that resource (a bed for the night). To make this system work sufficient trust has to be created for the provider and user of the resource to be comfortable in undertaking the transaction. Traditional babysitting clubs have now been extended with substantial online services like findababysitter.com.au, which illustrates how communities can share goods and time that are in surplus of requirements, either for a fee or the reward of giving. Online collaboration can go beyond production and consumption of goods and services...

Networking did not Begin With Social Media

Dale Carnegie’s iconic book How to Win Friends and Influence People, which has sold more than 15 million copies, is recognised to be one of the most successful self-help books ever published and the title and his name became synonymous with the power of business networking and developing business connections to create valuable business relationships. He was first to define traditional business networking skills covering fundamental techniques in handling people, how to make people like you, winning people to your way of thinking and being a leader. Traditional social interactions relied on participants’ social skills to uncover common interests, shared contacts, shared knowledge and complimentary skills amongst acquaintances. Hence why Dale Carnegie became such a household name in the...